Mexicans invest more in their pets

The trend of treating pets as humans and part of the family continues to rise, alongside the increase in spending that owners are willing to make on their food, health, well-being, and entertainment.

The pet industry is experiencing significant growth in Mexico, reflecting a cultural shift, exceeding growth expectations, and projecting continuous expansion in the coming years. The sector includes specialized services, toys, accessories, clothing, and food, among others, said René Yamada, manager of Strategic Planning and Operational Effectiveness at GS1 Mexico.

According to the 2023 Study of Purchase Awareness in Point of Sale (CCPV) by the consumer analysis firm GS1, "Product Quality" is the most important attribute for consumers in the Pet category, with 84 percent.

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The pet food industry in Mexico is expected to grow from $3.29 billion in 2024 to $4.58 billion by 2029, according to data from the consulting firm Mordor Intelligence.

On the occasion of World Dog Day, celebrated on July 21, the canine food segment leads the market with a value of $2.29 billion.

The average monthly spending on a medium-sized dog or cat is around 1,400 pesos. However, if the pet is small, up to 10 kg, it can decrease to 750 pesos. In contrast, if the pet exceeds 23 kg, it can generate a cost of more than 2,000 pesos, according to a study on the subject by Nu Bank.

"Blondie eats better than I do," said Yesica Domínguez, owner of a Siberian Husky, with a smile.