TelevisaUnivision Prepares New Programming for 2025

Por

Yazmin Zaragoza

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Publicado: 24/10/2024 · 5:24 p.m. MX | Actualizado: 24/10/2024 · 5:24 p.m. MX

TelevisaUnivision presented its 2025 programming lineup to its advertisers, showcasing the progress made with its multiplatform offering, which has grown its client portfolio by 25% over the past four years.

During the event titled “UpFront,” led by Bernardo Gómez and Alfonso de Angoitia, CEOs of the largest television company in Latin America, they gave a “sneak peek” of the projects that will set trends and win audience preference among TV viewers and digital users next year.

According to Patricia Molina, VP of Sales at TelevisaUnivision, “the company is committed to using the most advanced technology, from augmented reality to artificial intelligence, to offer innovative cross-media experiences that are at the forefront of the needs of our commercial partners.”

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She further stated that “amid a social and economic context full of uncertainty and challenges, TelevisaUnivision has a solid leadership position and continues to grow, with revenues up 9%, thanks to exclusive broadcasts and productions like the Olympic Games, Copa América, and La Casa de los Famosos México, which have broken records in both TV and digital viewership.”

She added that advertising sales on ViX and its digital platforms gained market share, with growth exceeding 20% and a doubling of its monthly user reach. These figures demonstrate TelevisaUnivision’s leadership in the industry, proving it to be a safe and reliable medium for supporting advertisers’ commercial and advertising strategies, where having a solid media strategy is essential to be relevant and stand out in the market.

Nota publicada originalmente en El Heraldo de México.

Yazmin Zaragoza